MDS is a healthcare branding & AI growth agency. Most organizations engage through a standard services model. For a limited number of providers, we also offer a Growth Partnership model with aligned incentives—when readiness and tracking make it viable.
Outcomes depend on operational capacity, patient experience, pricing, seasonality, and execution—no guarantees.
You fund the plan. We build and operate the system.
Aligned incentives for a limited number of providers—when readiness and tracking are in place.
Timelines are ranges and depend on market conditions and operational readiness.
| Comparison | Standard Model | Growth Partnership |
|---|---|---|
| Best for | Most organizations—clinics, hospitals, specialists, platforms, and medical tourism brands. | Limited number of providers with operational readiness, transparent tracking, and capacity for performance measurement. |
| Commercial structure | You fund the plan. MDS builds and operates the system. | Reduced fixed fees + performance share tied to booked-patient outcomes (per agreement). |
| What you pay | Scope-based retainer + media spend paid directly to platforms. | Reduced retainer + media spend + performance share based on booked patients. |
| What MDS invests | Strategy, design, build, and ongoing optimization of your Growth System and modules. | Same as standard, plus reduced/waived fees in exchange for performance share and aligned incentives. |
| Tracking requirements | Recommended but flexible. Basic analytics and reporting. | Required. Transparent call tracking, form attribution, and ideally CRM integration for clean patient attribution. |
| Typical timeline (ranges) | Depends on scope and modules. System setup: 4-8 weeks. Module delivery: ongoing per roadmap. | Similar to standard, but includes tracking implementation and governance kickoff (add 2-4 weeks). |
| Governance | Standard reporting cadence and project management. | Defined governance: attribution rules, reporting dashboard, dispute resolution, and operational responsibilities. |
| What success is measured by | Deliverables, milestones, traffic, rankings, leads, and engagement metrics per agreed KPIs. | Same as standard, plus booked-patient outcomes tied to performance share agreement. |
You engage MDS on a clear scope. We design your Growth System roadmap, then deliver the modules required—brand, website, social, ads, visibility (SEO/GEO), AI reception, content, analytics, and training—based on your objectives and market.
Growth Partnership is a structured co-investment model where MDS reduces fixed fees and participates in upside through a performance share tied to booked-patient outcomes—only when tracking, governance, and operational readiness are in place.
To protect patient experience and ensure clean attribution, partnership slots are offered only when the following readiness signals exist:
Note: This is about readiness—not status. Many providers start with the Standard Model and transition later.
Tracked booked appointments via agreed sources (calls/forms/CRM).
Cadence and dashboard defined at kickoff.
'Booked patient' and 'incremental' defined in contract.
Capacity and patient experience remain provider-controlled.
Data-first review and agreed resolution path.
Full details are defined in the signed agreement.
Build your Growth Map to see priorities and the best-fit system. Then request a proposal—or explore partnership eligibility if it makes sense.