Services
In healthcare, social media is a trust engine. When it's structured, governed, and connected to your website and reception workflow, it turns awareness into qualified inquiries—not vanity metrics.
Platform-native execution • Claims-safe governance • Content + funnel alignment • Reporting that ties to demand
Patients don't buy ads first—they buy confidence. Social builds confidence through education, proof packaging, and a consistent brand voice. We treat it as part of your operating system: brand → content → conversion → reception follow-up.
Trust:
explain, reassure, and clarify in plain language.
Proof:
package credibility without overclaiming.
Conversion:
route interest into a clean booking path.
Optional diagram: brand → content → conversion → reception
Platform-native content—adapted to your region, audience, and specialty.
community + proof + conversion routing
education + short-form trust + reach
GCC-first attention + rapid trust sequences
leadership + hospital/enterprise credibility
authority threads + announcements + distribution
short authority + discoverability
Optional: Explore full YouTube system link routes to YouTube Growth & Monetization service page (when built).
audience, angles, cadence, and pillar mix
consistent voice and on-screen text rules
scripts, filming plans, design templates, editing guidelines
scheduling, moderation, escalation rules
reviews, testimonials, case framing (claims-safe)
what worked, why it worked, what changes next
(specialty, region, competitors, proof readiness)
(pillars, templates, scripts, approvals)
(production + publishing + moderation)
(that connects content to inquiries and bookings)
Start with the Growth Plan to see the right cadence and system mix.
Dependencies: availability of proof assets, team responsiveness, and reception follow-up.
We build social content with medical responsibility: clear language, claims-safe proof, and review pathways—especially important for influencers, before/after content, and destination marketing.
Approved claims language library (what we can/can't say)
KOL/Influencer review workflow (if used)
Patient privacy and consent standards
Escalation rules for comments and clinical questions
Every component works better when aligned—website, reception, media, and discovery.
every post routes to a measurable path
reduce missed inquiries and speed up follow-up
amplify the best-performing angles
repurpose education into structured content clusters
We measure what matters—confidence and conversion signals—not vanity metrics.
Outcome signals we track: qualified inquiries, response speed, show rate, content contribution to pipeline, and channel-level learnings.
Disclaimer: outcomes vary; no guarantees.
We'll recommend the right systems, cadence, and platform mix for your region and specialty.
• This page describes MDS's healthcare social media system: strategy, content pillars, platform execution, governance, and reporting.
• Platforms: Facebook/Instagram, TikTok, Snapchat, LinkedIn, X, and YouTube Shorts as a distribution layer.
• What's included: strategy, copy/visual direction, production workflow, publishing/community, proof packaging, optimization.
• Social connects to conversion pages, AI reception workflows, paid amplification, and structured SEO/GEO/LLM content.
• Next steps: Build My AI Growth Plan, book a strategy call, or speak to Sara. No guarantees.