Services

Paid Media & Performance — engineered for booked patients, not clicks.

We build healthcare performance as a system: channel strategy, funnel architecture, creative testing, and measurement—connected to your website and reception workflow so demand doesn't leak.

Multi-platform execution • Funnel + CRO alignment • Claims-safe governance • Attribution-ready reporting

No guarantees. Results vary.

Why performance media often fails in healthcare (and how we fix it)

Most ad accounts don't fail because of targeting—they fail because the system behind the ads is broken: weak landing pages, unclear offer, slow follow-up, and zero attribution. We solve it end-to-end: ads + page + reception + measurement.

Funnel clarity:

one offer, one path, one measurement model.

Speed to lead:

reduce missed calls and delayed replies.

Iteration:

test angles and creatives weekly—then scale what works.

Typical dependencies: reception capacity, pricing, location.

Channels we run (paid)

Platform-native performance, tuned to your region, specialty, and intent signals.

Meta Ads (Facebook/Instagram)

Google Search

YouTube Ads

TikTok Ads

Snapchat Ads

LinkedIn Ads

X Ads

Display / Programmatic (optional)

Funnel architecture (how we structure demand)

1

Step A — Capture

high-intent search + conversion pages built for clarity.

2

Step B — Build trust

education creatives + proof packaging (claims-safe).

3

Step C — Convert

optimized landing pages + clear CTAs + frictionless forms.

4

Step D — Follow up

reception scripts + WhatsApp workflows + speed-to-lead.

5

Step E — Improve

attribution + weekly iteration on angles, audiences, and offers.

What's included (modules you can scale)

1

Performance Strategy

ICP, offer, channel mix, testing plan

2

Conversion Pages & CRO

messaging, layout, forms, speed, trust blocks

3

Creative System

angles, hooks, scripts, design standards, editing rules

4

Campaign Build & Optimization

structure, audiences, bidding, budgets

5

Retargeting & Nurture

sequences across channels and touchpoints

6

Measurement & Attribution

events, CRM integration, call tracking, reporting

7

Compliance & Claims Safety

approvals, ad policy alignment, governance

Creative testing that fits healthcare reality

We test messages, not just visuals. Every cycle produces learning you can reuse across social, website, and reception scripts.

Angle library:

pain → promise → proof → path.

Weekly iteration:

ship, measure, refine.

Specialty-specific hooks:

education-first, claims-safe.

Creative formats:

short video, static proof cards, UGC/KOL where approved.

Measurement & attribution (so you know what really drove demand)

We connect media to outcomes using clean tracking, CRM visibility, and reception operational signals.

KPIs we optimize for (examples):

qualified inquiriescost per qualified inquirylead-to-booked ratecall answer rateresponse timeshow rate

Attribution stack: Events → CRM → Call tracking → Dashboard

Minimum requirements: event tracking + form IDs + call tracking number(s) + booking source fields.

Note: We do not guarantee outcomes; performance depends on capacity, pricing, experience, and market dynamics.

Compliance & claims safety

Healthcare performance must be governed. We use claims-safe copy, approval workflows, and platform policy alignment—especially for before/after content, sensitive conditions, or cross-border marketing.

Approved language rules (what we can/can't claim)

Review workflow for creatives and landing pages

Privacy and consent standards for proof and testimonials

Region-specific rules (GCC/EU) applied via CMS toggles

Proof & outcomes (claims-safe)

We report in a way leaders can trust: what we tested, what improved, what to change next—tied to demand signals, not vanity dashboards.

Disclaimer: outcomes vary; no guarantees.

Frequently Asked Questions

Want performance you can trust—and measure?

We'll recommend the right channel mix, funnel, and system dependencies for your region and specialty.

  • This page describes MDS's paid media and performance system for healthcare: channels, funnel architecture, creative testing, measurement, and compliance.
  • Channels include Meta Ads, Google Search, YouTube, TikTok, Snapchat, LinkedIn, X, and optional Display/Programmatic where compliant.
  • What's included: strategy, conversion pages/CRO, creative system, campaign optimization, retargeting, attribution, and governance.
  • Measurement connects media to CRM and reception signals (response time, call answer rate, show rate).
  • Next steps: Build My AI Growth Plan, book a strategy call, or speak to Sara. No guarantees.