A clear scope, predictable delivery, and one connected AI-powered growth system - built for healthcare.
Explore Growth Partnership →The Standard Model is MDS's default engagement approach: you fund your marketing and implementation scope, and MDS designs and operates your AI-powered healthcare growth system end-to-end - brand, website, content, campaigns, AI reception, SEO/GEO, and analytics - with clear deliverables, reporting, and governance.
Scaling patient acquisition with disciplined conversion and reception workflows.
Standardizing brand, demand gen, and performance reporting across departments.
Building authority while protecting clinical credibility and compliance.
Expanding into new markets with fast, localized visibility foundations.
1–2 weeks
Goals, ICP, positioning, baseline audit, tracking plan.
2–8 weeks, scope-dependent
Brand/UX assets, landing pages, campaigns, AI reception setup, content engine foundations.
Monthly
Creative testing, funnel iteration, SEO/GEO expansion, reception QA, reporting and roadmap updates.
Each module is designed to plug into your Growth System. Select what you need now and add more as you scale.
Strategy, identity, messaging, creative direction.
Website/landing pages, CRO, speed, trust architecture.
Technical SEO, topical clusters, schema, assistant-friendly FAQs.
Platform-native content, community and trust building.
Meta/Google/YouTube/TikTok/Snap/LinkedIn/X (as relevant), funnel optimization.
Healthcare-safe cinematic campaigns and KOL/influencer programs (governed).
AI chat assistant, AI voice reception, automation, qualification flows.
Dashboards, KPI definitions, call/reception tracking, reporting cadence.
CRM/contact center/accreditation/training partners (as needed).
Fixed project fees (build) and/or monthly retainers (operate), based on selected systems and modules.
Paid directly to ad platforms or approved vendors whenever possible; MDS manages and optimizes within the agreed scope.
Expanded content production, additional regions/languages, advanced AI agent flows, mobile app builds, on-site production days.
Third-party licenses (CRM/contact center/etc.) are priced by the partner; MDS supports selection, onboarding, and integration.
Note: Timelines and outcomes vary by capacity, pricing, patient experience, market competition, and operational responsiveness. We design for outcomes - we do not guarantee results.
We track what matters: patient acquisition, conversion efficiency, reception quality, and brand trust.
Campaign health snapshot (optional depending on tier).
KPI report + roadmap updates.
System review (stack upgrades, new regions, new offers).