Pricing & Models
A performance-aligned way to work with MDS—where we may reduce fixed fees and align upside, under strict measurement and governance. This is not for every brand, and it is never positioned as a guarantee.
Healthcare-only. Governance-first. Claims-safe.
The Growth Partnership Model is an engagement structure where MDS may reduce fixed service fees and align incentives through performance-based upside tied to measurable booked-patient outcomes—under defined tracking rules, governance, and responsibilities.
A governed, measurable, performance-aligned model for marketing execution.
A promise of results, a financial investment product, or a substitute for operational readiness.
Some healthcare brands want speed and scale while reducing upfront risk. When measurement is clean and operations can convert demand into visits, MDS can align incentives—so both sides benefit when booked patients increase.
Outcomes matter more than outputs
Resources focused on conversion and leakage reduction
Governed decisions, clear responsibilities, and measurable definitions
Capacity, reception, data feasibility.
Inputs
Business details, capacity, CRM status, tracking readiness
Outputs
Feasibility assessment
Decision gates
Operational readiness confirmed
KPIs, definitions, attribution rules.
Inputs
Goals, current performance, data access
Outputs
Custom growth plan with measurement framework
Decision gates
Tracking definitions agreed
MDS vs provider obligations.
Inputs
Partnership structure, responsibilities
Outputs
Signed agreement with clear obligations
Decision gates
Legal and commercial approval
Brand/funnel/content/ads/AI modules—per plan.
Inputs
Approved creative, campaign briefs
Outputs
Live campaigns and systems
Decision gates
All modules deployed
Weekly signals, monthly review.
Inputs
Performance data, CRM logs
Outputs
Performance dashboards and reports
Decision gates
Data verification passing
And verified data.
Inputs
Verified booking data
Outputs
Performance settlement
Decision gates
Monthly reconciliation complete
Depending on the partnership structure, MDS may reduce fixed fees and subsidize parts of execution (creative capacity, optimization resources, select tooling). Providers typically pay media spend directly to platforms unless otherwise agreed for a specific structure.
Reduced retainer on agreed execution scope
Waived or reduced media-management fee on agreed campaigns
Subsidized production capacity (creative / cinematic / content systems)
Tooling/automation setup support (where applicable)
Disclaimer: Structures vary. Final terms are defined per agreement.
Growth Partnership works best when the provider is ready to convert demand into visits responsibly.
Why it matters: Appointment availability and clinical coverage to handle increased demand
Why it matters: Reliable call/WhatsApp response and follow-up (or readiness to deploy AI Reception)
Why it matters: Clear service lines and patient journey for effective messaging
Why it matters: Access to lead-to-booking outcomes for verification and optimization
Why it matters: Ability to approve claims-safe content and documentation promptly
Neutral note: If readiness is still in progress, start with the Standard Model first—then revisit partnership later.
Partnership performance is only as strong as tracking. We define measurable outcomes, sources, and settlement logic upfront.
Qualified lead
Potential patient meeting agreed criteria
Booked patient
Verified appointment with timestamp
Completed visit
Patient attended appointment (if used)
Exclusions
No-shows, refunds, cancellations
Primary
First-party CRM/booking logs
Secondary
Call tracking + WhatsApp tracking + UTMs
Cadence
Weekly signals + monthly reconciliation
Disclaimer: Definitions and settlement rules are finalized in the agreement.
Partnership Committee reviews applications and renewals
Defined terms, data access, and reporting
Settlement schedule + reconciliation steps
Non-compliance, data refusal, capacity failure, or brand-risk events
MDS remains an agency partner; this model does not change our identity
No guarantees. Results depend on readiness, capacity, market conditions, and operational execution.
Share details so we can evaluate readiness and measurement feasibility. If approved, you receive a tailored proposal and governance terms.
If you want a straightforward engagement, start with the Standard Model. If you want performance alignment and your operations are ready, apply for Growth Partnership.